Diverted Giving Scheme Proposal. This project presents a classic advertising challenge – do we need to raise awareness or do we seek to change attitudes. We are raising awareness of a different, more effective way to help and in that sense too, we are changing attitudes, as the natural inclination is to give on a personal level rather than the potentially impersonal tap to help.
Below is the new campaign to help homelessness on the streets of Southampton. We created online banner advertising, stationery, flyers and 6 sheet posters: