I couldn’t agree more with this post Optimising Old Content: How to get more Organic Traffic to your site; clearly written and packed with useful content, rule number one if you’re looking to drive organic traffic.
But it’s more than that. We all have a responsibility to look after the web as we do the planet and it’s our job to ensure that anything that bears our name is as up to date and relevant as is practically possible. Some content does stand the test of time and we need historical record and archive but not a lot of content reaches those pinnacles and links as a minimum need maintenance. So yes, this is about driving more organic traffic to you site, but it also has a deeper use; don’t leave your rubbish behind.
We’ve covered similar topics in the past and certainly Google’s EAT (referred to in the article) has remained a constant and is an easy acronym to remember. You can check out our earlier post from when EAT first came on the scene – Expertise Authority Trust – what it means, why it’s important and what to do. Another useful read is Semantic Keywords, which is how Google and other search engines interpret our searches.